Where people challenges become clear, actionable and solvable.
Our story began with a feeling: the fulfillment of meaningful work, paired with the awareness that more was possible.
People on Purpose was born from a deep understanding of the impact a purposeful, forward-thinking people strategy can have—not only on business performance, but on the individuals behind it.
I’ve spent the majority of my career leading HR operations within a Fortune 1,000 organization, supporting high-performing hotel properties ranging from $30–$50M in annual revenue and across critical phases including pre-opening, operational transformation, and rebranding. Through this work, I developed a strong appreciation for the kind of environment that brings out the best in people. When organizations lead with intention—creating cultures that are transparent, proactive, and genuinely connected—there’s a certain energy you can feel. Teams are more engaged, leaders are more aligned, and the business moves forward with clarity.
I’ve also seen the other side.
Even the most successful organizations can struggle when their people operations lack structure, consistency, or direction. What looks like a performance issue, a retention problem, or a leadership gap is often something deeper— a reflection of how the organization is set up to support its people. It’s not always obvious, but the impact is significant.
As leaders, culture is one of the most powerful differentiators we have, and our people are our greatest asset. Yet both are often pushed aside to address more immediate operational demand, without realizing that many of those challenges stem from gaps in people strategy and process in the first place.
Understanding the impact that thoughtful, well-designed solutions can make, I founded People on Purpose to help organizations take a more intentional approach to how they lead, operate, and grow. Because when your culture is strong and your people are supported, everything else becomes more sustainable.
Jordan Nace
Founder & Principal Consultant | SHRM- SCP
Your Questions, Answered
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We partner with organizations—typically small to mid-sized companies and startups—that are ready to take a more intentional approach to their people strategy. If you are experiencing growth, change, or growing pains and recognize that your current approach to leadership, culture, or HR operations needs to evolve, we may be a great fit to support to support you.
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Typically, it’s when something starts to feel off, or harder than it should. That might look like increasing turnover, inconsistent leadership, unclear processes, or simply the sense that your organization has outgrown its current structure. You don’t need to wait for things to break. The earlier we address the root causes, the easier it is to build a stronger, more sustainable foundation.
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We offer both project-based engagements and ongoing strategic partnerships, supporting organizations across both the operational and people-focused aspects of HR. This includes areas such as compliance, process optimization, and organizational structure, as well as employee engagement, culture, and retention.
Projects are designed to address specific challenges, such as culture assessments, retention strategy, leadership development, or HR optimization—while retainers provide ongoing, high-level support as a fractional HR partner. Every engagement is tailored to your organization’s needs and goals.
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Every engagement begins with a discovery phase. This typically includes conversations with key stakeholders, a review of your current practices and structure, and, when appropriate, insights directly from your team. Our goal is to understand not just what’s happening, but the root cause of why—so the solutions we build are grounded, relevant, and effective instead of a one size fits all approach.
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I pride myself on being relationship-driven (an outcome of many years in the hospitality industry!). This means I very much value collaboration, transparency and trust. I bring a structured, thoughtful approach, but I’m also practical and realistic. You can expect honest insight, clear communication, and solutions that are designed to work in your organization—not just on paper.
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Our focus is on strategic partnership rather than day-to-day HR administration. I don’t manage routine HR tasks such as onboarding, payroll, or benefits administration. Instead, I help you build the structure, processes, and leadership capability needed so those areas run more effectively within your organization.
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Project timelines vary depending on scope, but most range from a few weeks to a few months. Ongoing partnerships are typically structured as monthly retainers. During our initial conversation, I’ll recommend an approach that aligns with your goals, timeline, and level of support needed.
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Pricing is based on the scope and complexity of the engagement. Project-based work is offered at a fixed fee, while ongoing partnerships are structured as monthly retainers. I’m always transparent about pricing upfront and will outline clear options so you can choose what makes the most sense for your organization.
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There are many HR consulting options available to you, but our approach is rooted in true (judgement-free) partnership and practical, straight-forward, solutions-driven work. With experience leading HR at the operational level, I understand what it takes to implement change in real organizations—not just design it. I work alongside your team with a high level of care, transparency, and accountability, investing in your organization’s success as if I were part of it.